Our Story


Classic style for the creative mind

The evolution of the Swedish menswear label started when Per Andersson, today creative director, together with a couple of friends opened the deadstock store Nostalgi in 1997 and later in 2002 took the step towards designing their own collection, offering replicas of iconic garments. Today we aim for a well dressed and sustainable look that is in tune with time. Since 2002 Velour by Nostalgi has the ambition to challenge the classic menswear conventions with expertise and materials from the best factories worldwide. We aim to add life to your wardrobe by offering updated fabrics and design. By collaborating with some of our times most inspiring Creative Minds, we add life to the brand.


We believe in everyone who is passionate about making something out of their lives.

We believe in everyone who is going for their dreams. We aim to collaborate closely with these early adopters  and want to involve the creative mindset and share the stories about people who are innovative and progressive within their field.

We believe, whether you are an entrepreneur, artist, author, chef, businessman, sportsman or student, that the creative community pushes development forward. We want to contribute to this movement by fulfilling their needs of reliable clothing and giving something back to the visionaries that inspire us to move on as a brand.


We meet the clothing needs for the man in tune with time
- sustainable and well dressed.


Per Andersson, Founder of Velour By Nostalgi