Our Story


Classic style for the creative mind

Passionate about making updated classic menswear with sound brand values.

The evolution of the Swedish menswear label started when Per Andersson, today creative director, together with a couple of friends opened the deadstock store Nostalgi in 1997 and later in 2002 took the step towards designing their own collection, offering replicas of iconic garments. Today we aim for a well dressed and sustainable look that is in tune with time.Since 2002 Velour by Nostalgi has had the ambition to challenge the classic menswear conventions with expertise and materials from the best factories worldwide. We aim to add life to your wardrobe by offering updated fabrics and design. By collaborating with some of our time most inspiring Creative Minds, we add life to the brand.


We believe in everyone who is passionate about making something out of their lives.

We believe in everyone who is going for their dreams. We aim to collaborate closely with these early adopters  and want to involve the creative mindset and share the stories about people who are innovative and progressive within their field.

We believe, whether you are an entrepreneur, artist, author, chef, businessman, sportsman or student, that the creative community pushes development forward. We want to contribute to this movement by fulfilling their needs of reliable clothing and giving something back to the visionaries that inspire us to move on as a brand.


We meet the clothing needs for the man in

tune with time - sustainable and well dressed .


For SS17 Velour by Nostalgi are developing a range of sustainable SVANEN* branded denim
and chinos in addition to our collection of reliable and popular collection of trousers,
linnen shirts, coats and blazers.
The collection name “A New Chance” name has a double meaning and rhymes with Velour by Nostalgi
inspiration for SS17 collection but also means that Velour by Nostalgi as a brand takes a new chance to care
about our enviroment and push forward as a value driven brand.
The music video for “A New Chance” by The Tough Alliance is the foundation
for the inspiration and look that will promote Velour Collection SS17.

Per Andersson, Founder of Velour By Nostalgi