It is not easy to receive a nordic eco label. Svanen have tough demands and requirements which is also reflected in the customers trust in Svanen. 99% to be exact. Chosen products are evaluated from its whole life cycle. From the production of textile fibers, sales in store and possibility to recycle.
For each and every product we do a pre-study where we examine several elements. It often comes down to choosing a product that is used by a lot of people in large volumes and then ask questions like - is the product linked and strongly contributive to large environment issues? Is it possible to make the product better seen from a sustainable and climate smart perspective? And in what way does a Nordic eco label influent theses possibilities?
”We want to offer, encourage and help the end consumer to make better, sustainable and active choices helping the environment” - Per Andersson, Founder and CEO
Svanen examines both fabrics, button and zipper. Important choices in production of fibers, treatments of fabrics and a examination of spillage from for example transportation, making sure that the product is safe for you and our planet.
- No hazardous chemicals- No toxics or heavy metals- No endocrine disruptors
- Ensure that the working conditions and environment are good- Ensure that the factories are not polluting the environment- Ensure that it contributes to a more sustainable textile production
- Progressive technology that allows the denim to retake it’s fit, which need less washes- Organic cotton in both chinos and jeans- Better quality in seams which allow the products for a longer lifespan- Recyclable cotton from the factories waste, and polyester from PET-bottles to our denim
By choosing Svanen eco labeled products, you contribute in helping the world, bit by bit, for a more sustainable future. Velour By Nostalgi offers ecological clothes with the launch of SS17, where ecological chinos, jeans, shorts and shirts are found in our collection.